Well... Looks like the FTC has a thing for us. If you are reviewing a product, and the company gives you the product as a gift or any type of gift, then you must disclose that fact. Otherwise, pay the 11,000 fee.
Question: How will all this be monitored, enforced and regulated. This is the Internet; where everything can go viral. It is a lot different than TV, movies and radio.
Link to NY Times article about the subject here
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